Greedy Brands, Gimmicky Tech, and a Glorified Video Game

Congratulations, BYD and Mercedes-Benz have given birth to a brand new money-sucker. This not-so-original, tastefully named offspring, Denza, is intent on milking wealthy saplings dry. The ploy? A next-generation car configurator birthed from a partnership with WPP, some overrated marketing firm, and Nvidia Omniverse Cloud, the true Picasso’s of technobabble. It sounds like some new villain in the latest Marvel film, doesn’t it? These little nuggets of genius were spilled by the great prophet of Nvidia himself, Jensen Huang, at the Siggraph conference of technomancers.

Implications: Further Hype and Barely Visible Progress

So the world is supposed to be shaken by an over-glorified electric vehicle’s car configurator in a time of looming global crises, huh? Apparently, these guys think you’re impressed by veiled attempts at innovation that basically equate to a shiny new feature in a video game. They’ve got us on the edge of our seats, haven’t they? Stripping down their lofty promotional talk, this amounts to a marketing move aimed at a weightier branding position in the EV market. But hey, let’s fan the hype flames, shall we?

Final Verdict: More Bucks, Less Bang

Bravo, you’ve launched a gimmick with shiny graphics. With the typical pomposity of car manufacturers, Denza’s set to woo consumers with the virtual reality of its next-generation luxury cars, making them drool over a screen. Only then to slap them awake with the hefty price tag. Seems fair, right? Huang, with his tech evangelism, seems all too pleased to play the tech enabler in this game. My advice? Save your squeals of excitement for real innovation, not a mirror maze of illusions.

Original article:https://venturebeat.com/ai/nvidia-partners-with-luxury-ev-maker-denza-on-omniverse-cloud/