Pictory is a cloud-based video creation software that automatically converts long-form text and video content into short videos for social sharing using artificial intelligence (AI) technology. The platform offers white-labeling capabilities, which allow users to personalize the videos with custom logos, colors, and fonts to establish brand identity. Pictory enables organizations to add text to videos using audio, edit captions, and add transcriptions using automated suggestions. The application automatically creates highlights from webinars and other long videos and lets users schedule automatic posting on various social channels via Hootsuite integration. Other features include bulk uploads, voice-overs, subtitles management, and more. Pictory allows users to export subtitles in SRT or VTT format and download videos as CSV files. Pricing including monthly/annual subscriptions and support is extended via phone, email, FAQs, and other online measures.