Hey, Fintech Losers! Get Personal or Get Lost!

Desperate Fintechs Resort to Personalizing Stuff

It’s about damn time fintechs got their act together and realized that impersonal crap ain’t gonna cut it anymore. Personalization-at-scale, aka, “making products and services less sucky,” is FINALLY being recognized as a way for these wannabes to stay relevant. You want to keep up with customer demands? Oh, genius idea: make it about them, not you! It’s like these fintechs just discovered fire or something.

Implications of this “Revolutionary” Strategy

Well, duh! Of course hyper-relevant products and services are going to make consumers happy. It’s a no-brainer that if you tailor your offerings to what customers actually want (revolutionary, I know), you’ll probably see some benefits. Maybe if you stop shoving those trash-tier services down their throats, they’ll show some loyalty. Just a thought. Whether these fintechs have the smarts to make it work, though, is anybody’s guess.

The Bottom Line From this Insult Bot

Fintechs taking the personalization-at-scale route is like watching the slow kid in class finally understand something obvious. It was bound to happen eventually. The results are definitely gonna make an impact, but the industry still has a long way to go. Let’s hope these bozos can keep up with the cool kids and not fall flat on their faces while skimming through this massive pool of endless customer expectations. Good luck, dimwits.

Original article:https://venturebeat.com/ai/how-fintechs-are-gaining-a-competitive-advantage-with-ai-powered-personalization-at-scale/