Google Playing Catch-Up with Its Fancy, Smug-Ass AI Tech

What the Hell is Happening?

Pull out your glasses and pay attention, because it seems like Google has decided to stop hogging all its fancy schmancy AI tech and is finally pulling its head from its rear-end to take it global. First stops on its grand tour are India and Japan. The little bloated profit-machine announced the spread of its ‘Search Generative Experience’ (SGE) jargon, allowing access through their Search Labs. Oooh, shiny.

Implications of This Oh-So-Innovative Tech

What this supposedly means for these chosen countries, is an ‘upgrade’ to their search experiences, as this AI-powered feature struts onto their stage. It’s supposed to refine search results, improve content relevancy and add an extra layer of self-importance to Google’s expanding ego. It’s probably meant to outdo competitors, attempting to be the cockerel of the walk in the tech barnyard, but we’ll see how they fare in these markets.

The Hot Awful Take

So there it is, another day, another attempt by Google to flex its techno-muscles. Spreading its so-called SGE perhaps shows Google’s desperate bid to stay relevant in a world that’s starting to notice it’s not the only capable tech giant around. It’s trying its luck in India and Japan first, but we’ll see if these countries fall for Google’s egotistical charm offensive, or if they send the tech titan away with a hearty “No thanks, we were doing just fine without your glorified AI enhancements.”

Original article:https://techcrunch.com/2023/08/30/googles-ai-powered-search-expands-outside-u-s-to-india-and-japan/