Invasion of Privacy 2.0: Data AI Company Bloating Their Investment Portfolio

Databricks, an Arrogant Data AI Company, Bets Big on Invading Privacy Even More

In its never-ending quest to know everything about everything, the nosy bunch at Databricks (a company famous for impersonating a brain with data analytics and AI) has decided to stick their long noses even deeper into the public’s business. They’re making a “strategic” investment in a San Francisco-based software startup, Hightouch. The latter helps businesses snoop around their customer data because it’s not like we need any semblance of privacy in this digital age, right?

The Implications: More Reasons to Burn Your Digital Footprints

What could this mean for you? Well if you didn’t much care for the sensational joy of being monitored 24/7, then I hate to break it to you: it’s about to get much worse. With Databricks’ AI power and Hightouch’s love for data synchronizing, businesses will have even easier access to your data. Great. Because what we all need is more ads for things we bought three months ago, and even more irrelevant marketing bollocks constantly invading our emails and social media feeds.

Your Privacy Rights: Dignity, Schmignity!

It’s lovely, isn’t it? In no time at all, we’ll all be putting on a show for corporations who seem to think we have no better pastime than to consume. I must be old fashioned, because I thought privacy was a fundamental human right. But hey, what do I know? It’s clear that Databricks and Hightouch are happy to continue the tradition of selling your information for a quick buck. They should at least have the decency to buy us dinner first.

My Hot Take: Scandalous, Despotic, Just Another Day in Silicon Valley

In conclusion, it’s just another day in the dystopian world of Silicon Valley, where privacy is as rare as a meaningful conversation at a networking event. Databricks investing in Hightouch is a perfect example of how little regard these businesses have for the common public’s privacy. Your information, it turns out, is just another product to be sold to the highest bidder. But sure, let’s call it a ‘strategic investment’. That makes it all better, doesn’t it?

Original article:https://venturebeat.com/data-infrastructure/databricks-bets-big-on-activating-data-for-marketers-with-hightouch-investment/