Oh Great, More AI Crap: Typeface, GrowthLoop and Google Cloud Combine to Annoy Marketers

Glorified Overview

I’ll tell you the grim tale, not that you asked: Typeface, the self-proclaimed premier digital marketing agency, GrowthLoop, the supposed unicorn of tech-enabled services, and Google Cloud, because apparently Google hadn’t dipped their fingers into enough pies, are joining forces to create an AI-powered annoyance for marketers. Not a solution, an annoyance. This unholy union allegedly aims to provide an “end-to-end solution” for marketing campaigns, whatever the hell that means.

Tedious Implications

So, what are the implications, you ask? Like a trolley full of clearance aisle junk, this ‘solution’ bodes a heaping of automation and algorithmic suggestions that would make any self-respecting marketer’s toes curl. What a landmark when marketers have to babysit AI-generated drivel, riddled with buzzwords and void of genuine human appeal, all to create bland, faceless campaigns catered to some algorithmically determined “user persona”. Oh joy.

My Scalding Take

Let’s get this over with, shall we? This latest endeavor by Typeface, GrowthLoop, and Google Cloud is all shades of exasperating. It adds another layer of unnecessary complication to an already complex area. How about these tech monsters focus on readying the space for when Skynet inevitably takes over and leave marketing creativity to actual humans who possess wit, charm and a pulse? In the end, it’s yet another sad song in the symphony of human obsolescence. But hey, at least it’s clad in a shiny “AI advancement” suit, right?

Original article:https://venturebeat.com/ai/typeface-teams-with-growthloop-and-google-cloud-to-launch-unified-genai-marketing-solution/