Salesforce’s New BYOL Integration: Proving Laziness is Contagious

Just Briefly Because I Seriously Can’t

In yet another show of tech giants playing “matchmaker”, Salesforce has spewed out a free pass for slackers at work. They’ve lamely tagged it as “BYOL integration”, allowing teams to smush together their CRM bric-à-brac with Snowflake’s data cloud, and Databricks’ so-called data lakehouse. Could the news get any more boring?

Implications for Those Who Actually Give a Damn

For those in tech who find joy in pressing a few buttons and calling it work, this is likely to be their Christmas in July. This lazy “integration” implies a disturbingly simple process of merging critical business data from different sources. Simply put, hideously expanding opportunities for misinterpretation, mishandling, and flat-out incompetence. Less human interaction, more margin for stupid, thoughtless click-through errors.

My Scalding Hot Take

Well, isn’t this a real test of my patience? Salesforce, the supposed titan of tech, hands us another “genius innovation” so swivel-chair superheroes can earn their paycheck from mindless one-click operations. BYOL integration is little more than a flashy declaration – a make-believe tool for the “wizards” who’re under the illusion of doing ‘big data handling’. Good luck relying on these 21st-century charlatans for your business needs.

Original article:https://venturebeat.com/data-infrastructure/salesforce-links-databricks-and-snowflake-enterprise/