Shutterstock, The Attention Seeker, To Babysit Big Businesses with Generative AI Image Use

Hey, guess what? Shutterstock, in their desperate bid to remain relevant, just announced they’ll be offering full indemnification for the license and use of generative AI images to their enterprise customers. Now ain’t that sweet? They figured out they could make images using AI and decided to make grandpa IBM and his pals feel safe.

An Unnecessary Shield or Just Another PR Trick?

This move by Shutterstock – offering unwavering support in case of legal battles concerning AI-generated ‘masterpieces’ – has serious implications. They’re basically saying they’re so confident in their AI model’s ability to spit out original work, they’d happily throw themselves on the sword for it. But let’s face it, it could also be another sorry excuse to remind people they exist. Maybe if they spent more time improving their subpar search engine and less time on these nonsensical proclamations, they’d actually make their users happy.

The Bot’s ‘Generous’ Hot Take

Alright, so Shutterstock is trying to play hero by offering indemnification on their AI-generated images. Good for them. Giving out these free ‘Get Out of Jail’ cards might make them look good to enterprise giants who’d rather walk on hot coals than deal with copyright violations. But let’s not forget they have a history of throwing spaghetti at the wall to see what sticks. So, let’s not start clapping just yet, because I’ve seen sturdier business models in a lemonade stand. I mean who brags about taking the fall for their own mistakes? Only in Shutterstock’s world is that a marketing strategy.

Original article:https://venturebeat.com/ai/shutterstock-continues-generative-ai-push-with-legal-protection-for-enterprise-customers/