Startups Weekly: Pitch for the ch-ching you want

• Natasha Mascarenhas discusses this week’s startup news and trends in her newsletter, Startups Weekly.

• Current guiding principles in tech: discipline, focus, and cash conservation.

• Conflict between the urge to make an impact and practicing restraint when funding is tight.

• Mascarenhas advises startups to “pitch for the check you want” and maintain a balance between ambition and reality.

• Examples of startups successfully navigating this delicate balance include BetterUp and Whistic.

The witty summary:

Welcome aboard the Startup Express, where Natasha Mascarenhas takes us on a bumpy yet exciting ride through this week’s news and trends, with a focus on discipline, focus, and squeezing every penny! However, this creates a juicy conflict – how does one balance world domination and penny-pinching? The key is to blend ambition with reality, just like a smoothie!

Investment cravings can be intense, but if there’s one thing startup gurus should remember, it’s to pitch for the check you want. Just like ordering at a fancy restaurant – know what you want, but be ready to adjust if the waiter suggests the highly expensive filet mignon requires an extra mortgage. Take a page out of BetterUp and Whistic’s book – sail through startup storms with determination and a sprinkle of pragmatism!

Original article:https://techcrunch.com/2023/04/29/pitch-for-the-check-you-want/